Despite it being grammatically incorrect (Think different-ly), this campaign for Apple was a huge success. Indeed, it was Apple's ability to think out of the cream-colored plastic computer tower that made for its incredible comeback. Apple's campaign utilized creative genius to symbolize what was cool, innovative, a bit sassy and over the top: Picasso, Lennon, Ansel Adams, Dylan and my daughter's namesake, Amelia Earhart, among others.

The Apple Think Different Campaign utilized famous minds from Frank Sinatra to Miles Davis. As an extra credit project for your journal, search Google for more on the Think Different campaign in both the Web and Images sections. Choose several of the ads and write about who they portray. Also include any "bogus" ads (there are several). Can you decide which of the ads are fakes and why?